Steffi Symon 2023-11-22 Steffi Symon 2023-11-22

Stories That Inspire: Transforming Nonprofit Marketing with the Power of Narrative

Discover the transformative power of storytelling in nonprofit marketing with our insightful blog post, 'Stories That Inspire.' Learn how emotional narratives can build deep connections, foster trust, and create a community of supporters. Dive into the strategic approach of using compelling stories to differentiate your nonprofit, engage audiences, and build a lasting brand. Perfect for nonprofit professionals seeking innovative ways to inspire action and sustain advocacy.

Steffi Symon 2023-11-03 Steffi Symon 2023-11-03

The Only Woman In The Room

Equity, diversity, inclusion and belonging are genuine needs, and often, we don't know where to start addressing them. Surprisingly, I regularly get asked how to diversify a team or charity board, which might seem odd (it did to me.) Thank you to Faith Today Magazine for inviting me to contribute my thoughts on this in their brand-new issue.

The reality is, sometimes getting started means looking at who is the "only one" in the room, making room and inviting more underrepresented people in. And it might be as simple as starting with women. (Don't stop there. 😉)

Steffi Symon 2023-08-28 Steffi Symon 2023-08-28

Tip Tuesday: Marketing for Nonprofits

For today’s Tip Tuesday, we want to lend a helping hand to nonprofits who need to market their organization. We believe every organization needs its own voice to be heard in order to spread awareness and gain support for its mission, and that is done through marketing.

Ellen Graf-Martin 2023-08-17 Ellen Graf-Martin 2023-08-17

Why Donors Should Fund Brand & Marketing Strategy

Donors rarely get asked to fund Brand initiatives or strategy development, or Marketing Strategy, and I get why not. It’s not what they “signed up for” as a donor, is it?

Ellen Graf-Martin 2023-06-15 Ellen Graf-Martin 2023-06-15

How’s Your Brand Strategy?

We love working to strengthen organizations committed to hope, generosity and justice. The leaders of these organizations (let’s call them Kim and Paul), don’t just love what they do - they love who they serve, and they love how they get to serve.

Steffi Symon 2023-06-13 Steffi Symon 2023-06-13

Industry News: Ellen Graf-Martin Inducted into 2023 Canadian Marketing Hall of Fame

Just last week, Founder and President, Ellen Graf-Martin, was inducted into the 2023 Canada Marketing, Advertising, PR and Communication ‘Hall of Fame’ presented by Marketing News Canada. The announcement was made on June 8, 2023 at this year’s Social West Marketing Conference in Calgary, AB.

Ellen Graf-Martin 2023-05-09 Ellen Graf-Martin 2023-05-09

Why Your Missing Marketing Strategy Matters

A clear, simple marketing and communications strategy moves your brand into action, with simple, measurable targets, clear strategic focus, and ties your charitable or ministry goals to tangible activities. It’s how you intentionally move people toward your organization - with a plan!

Ellen Graf-Martin 2023-04-19 Ellen Graf-Martin 2023-04-19

A Revolution of Love

Over 70 years ago, a scrappy, young college student named George Verwer (1938 - 2023) decided to sell his possessions to fund a trip to Mexico - convincing his two friends to join him and taking thousands of Spanish-language tracts and Gospel booklets with him. That boot-strapping trip would eventually lead to one of the world’s largest missionary organizations, Operation Mobilization (OM).

Ellen Graf-Martin 2023-04-14 Ellen Graf-Martin 2023-04-14

8 Questions to Ask Before You Hire A Marketing Agency

Hiring a marketing agency can be daunting. How do you know if they’re the right fit? Will they actually deliver what they promise? How do you know if it’s worth the investment?

Steffi Symon 2023-04-04 Steffi Symon 2023-04-04

We’ve Won ‘Business of the Year’

Graf-Martin Communications Inc. was awarded Business of the Year (one to ten employees) by the Greater Kitchener-Waterloo Chamber of Commerce at the Business Excellence Awards Gala on March 23, 2023. The event is dedicated to recognizing outstanding business achievements for the 2022 calendar year.

Ellen Graf-Martin 2023-03-08 Ellen Graf-Martin 2023-03-08

Why International Women’s Day Still Matters

The earliest reported Women’s Day observance was held in 1909 in New York City. Over 100 years later, does it still matter? Surely enough has changed in over a century. Don’t women get all the opportunities and access and rights they need?

Steffi Symon 2022-11-18 Steffi Symon 2022-11-18

3 Best Communication & Donor Engagement Practices for NGO’s

Change is hard work. Organizations can ask themselves these questions, but the hard work is taking the time to shift. It does pay off to ask the right questions and answer them truthfully.