Integrated
Marketing

Need marketing initiatives that help you reach your goals?

Whether you need to add a little expertise to your existing team, or a lot, we’re here to provide you with the strategies, tactics, and tools you need to reach your organization’s marketing goals.

We’ll set you up for long-term success, and short-term, measurable impact through:

  1. Strategic Marketing Plan Development & Implementation

  2. Marketing Surveys & Market Insights

  3. Fundraising Support

  4. Strategic Planning

  5. Advertising Planning & Digital Ad Campaigns

An excellent marketing plan can help your organization:

  1. Build brand familiarity

  2. Engage more people in your cause

  3. Raise much-needed funds to support your mission

  4. Focus its attention and energy on key marketing strategies, rather than a series of disconnected tactics.

Why does an excellent marketing plan matter?

The Graf-Martin Integrated Marketing Strategy Process

Gain Clarity

Building your marketing plan begins with understanding your marketing challenges. With that understanding, we work to gather additional insights from you and your organization’s sector to ensure we understand your specific situation.

Creative Strategy

From there we develop a draft strategic framework for the marketing plan to discuss with you. This allows us to set both long- and short-term objectives as well as key performance indicators that help keep you and your team focused and on track for success.

Collaborative Plan

Finally, we create a tactical road map that will help your team get to work immediately. Depending on your needs, we can provide periodic support to your team to track success and discuss challenges. If you need us to, we can help implement aspects of your plan with your team.

All marketing plans leverage our deep expertise in:

  1. Email Marketing

  2. Social media and pay-per-click (PPC) advertising

  3. Google ad grant application and management

  4. Social media and influencer marketing

  5. Publicity and PR

  6. Monthly donor program development and implementation

  7. Upper tier and major donor development planning

  8. Advocacy engagement for behaviour or policy change

Want to see our marketing plans in action?

  • “I have worked with Graf-Martin Communications over the last two years on several projects that included online marketing, brand strategy and content creation. Through their vast industry experience, they delivered the quality that a large organization can produce with the passion and care of a small business. I was delighted with their strong collaboration skills and innovation with every project. Ellen and her team provided Prison Fellowship Canada with unique creative solutions. Their dedication and passion shone through in every piece of work they developed. The team is visionary, and their originality and expertise are evident in how they allowed us to communicate the heart of what we do with content that surpasses expectations, giving a voice for our brand to clearly and genuinely display its work and its values. It was a pleasure to work with the Graf-Martin Communications team, and I look forward to collaborating with them on more projects in the future.

    — Stacey Campbell, President and CEO, Prison Fellowship Canada

  • "The team at Graf-Martin Communications is exceptional. When you're unsure of the path forward, they come alongside with the solutions to help move your mission forward. They truly are champions of hope, justice and generosity in our community. Thank you, Graf-Martin Communications, for the many ways you have supported our team this year."

    Jenn Holbrook, Executive Director, The Pregnancy Centre