Publicity &
Public Relations
Your mission is vital. But in an increasingly noisy landscape, even the most transformative work can get lost in the shadows. Whether you’re launching a new campaign, releasing a new product or announcing a big change to your organization, your message needs a path to the right audience.
At Graf-Martin, we provide strategic momentum. Our integrated public relations campaigns are strategically mapped back to your organizational goals, ensuring that every headline drives high reputational ROI and truly moves the needle.
Publicity & Public Relations Services:
Amplify your impact with:
Strategy Creation: As veteran publicists with deep audience insights, we build strategies that map directly to your organizational goals, ensuring your campaign generates significant earned media value, key message pullthrough and high ROI.
Purposeful Social Engagement: We craft curated influencer campaigns that connect your mission with trusted voices. By identifying the right advocates to share your story, we turn passive scrollers into a potential community of active supporters.
Strategic media Placement: We get your message where it needs to be, whether that’s featured on a national TV segment, coverage in a major daily paper or an interview on a niche podcast. By focusing on the right platforms, we’ll ensure you’re reaching your campaign target demographic.
Exclusive Network Access: Benefit from Canada’s largest network of faith-based media, including our own curated faith media wire. This is paired with our premium mainstream media intelligence tool, giving you access to outlets across the country. Our team has more than a list. We have strong relationships with the media and infrastructure to generate and sustain momentum.
Media & Spokesperson Excellence: Whether you’re a media pro or being interviewed for the first time, our team is here to support you. We provide media training workshops and one on one coaching so you can feel confident going into every opportunity.
Strategic Media Buying & Coordination: Maximize your reach through expert ad placement. We serve as your strategic lead, coordinating high-impact paid media campaigns through a long-term, trusted partner. By aligning your advertising spend with your broader campaign goals, we ensure your spend is maximized through accompanying promotional opportunities.
Media Tours & Special Events:. From cross-country media tours to curated special events, we handle the strategic planning and on-the-ground execution. By facilitating these direct connections, we build the relational equity and public profile your mission needs to thrive.
Thought Leadership: Through strategic thought leadership development, we identify your unique insights and position your leaders as go-to experts for media, stakeholders, and peers. From drafting compelling op-eds to securing high-profile speaking engagements, we ensure your expertise is recognized, respected, and leveraged to advance your mission.
Crisis Communications Plan Development & Updates and Active Crisis Narrative Management: If a crisis happened at your organization, would you know what to do? We offer Crisis Communication Plan Development, Plan Refreshes and Active Crisis Narrative Management so you can ensure your first response is your best response.
Want to see our skills in action?