Graf-Martin PR

Protecting Institutional Trust & Elevating Purpose-Driven Stories

Since 2008, Graf-Martin has been Canada’s go-to partner for mission-driven and faith-based organizations to access the best in high-visibility publicity, media relations, and strategic communications. 

  • Crisis Communications Planning: Purpose built solutions and training for teams to ensure they’re ready to respond quickly, with the right tools and resources when a crisis of any size hits. 

  • Crisis Response & Reputation Management: Senior advisory that protects trust, clarifies messaging, and guides board-level communications for complex leadership and public issues.

  • PR Strategy Development for Mission-Led Organizations 

  • National Publicity for Faith-Based Films: With countless films under our belt, we know what it takes to launch well, and bring the best full-service campaigns that connect impactful stories with Canadian audiences.

  • Book & Author Publicity Campaign Development: Have a message that needs an audience? We’ll work alongside you to build a plan, and launch you into action. 

  • Authoritative Media Platforms: Home to FaithFilms.ca and the Canadian Christian News Service.


Publicity & Public Relations Services:

Amplify your impact with:

Strategy Creation:  As veteran publicists with deep audience insights, we build strategies that map directly to your organizational goals, ensuring your campaign generates significant earned media value, key message pullthrough and high ROI.

Purposeful Social Engagement: We craft curated influencer campaigns that connect your mission with trusted voices. By identifying the right advocates to share your story, we turn passive scrollers into a potential community of active supporters. 

Strategic Media Placement: We get your message where it needs to be, whether that’s featured on a national TV segment, coverage in a major daily paper or an interview on a niche podcast. By focusing on the right platforms, we’ll ensure you’re reaching your campaign target demographic. 

Exclusive Network Access:  Benefit from Canada’s largest network of faith-based media, including our own curated faith media wire. This is paired with our premium mainstream media intelligence tool, giving you access to outlets across the country. Our team has more than a list. We have strong relationships with the media and infrastructure to generate and sustain momentum.

Media & Spokesperson Excellence: Whether you’re a media pro or being interviewed for the first time, our team is here to support you. We provide media training workshops and one on one coaching so you can feel confident going into every opportunity.

Strategic Media Buying & Coordination: Maximize your reach through expert ad placement. We serve as your strategic lead, coordinating high-impact paid media campaigns through a long-term, trusted partner. By aligning your advertising spend with your broader campaign goals, we ensure your spend is maximized through accompanying promotional opportunities.

Media Tours & Special Events:. From cross-country media tours to curated special events, we handle the strategic planning and on-the-ground execution. By facilitating these direct connections, we build the relational equity and public profile your mission needs to thrive.

Thought Leadership: Through strategic thought leadership development, we identify your unique insights and position your leaders as go-to experts for media, stakeholders, and peers. From drafting compelling op-eds to securing high-profile speaking engagements, we ensure your expertise is recognized, respected, and leveraged to advance your mission. 

Crisis Communications Plan Development & Updates and Active Crisis Narrative Management: If a crisis happened at your organization, would you know what to do? We offer Crisis Communication Plan Development, Plan Refreshes and Active Crisis Narrative Management so you can ensure your first response is your best response.

Want to see our skills in action?