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Lessons from the 2026 Edelman Trust Barometer
The global landscape is now defined by insularity. 7 in 10 people are hesitant or unwilling to trust those who differ from them in values, background, or even the facts they rely on. In this environment, your donors are retreating into "local circles" of trust - neighbors, family, and coworkers - while distancing themselves from institutions. If you don’t understand this and lean into it, this statistic will affect - or is already affecting - your organization.