As summer fades and we transition into fall, it's worth reflecting on something fascinating that happened across Canada over the past few months. While economists debated inflation rates and consumer confidence, we witnessed a quieter but more revealing story unfold in how people chose to spend their money. This wasn't simply about spending more or less, it was about spending with purpose. If you’re a non-profit communications staffer, or a charity leader, Interac’s recent report reveals that your donors are showing you what they value through their everyday decisions.