• Case Study - The Royal Chef at Home

Delicious Publicity – The Royal Chef Visits Toronto!

Royal Chef - BTToronto

We loved arranging the Canadian media tour for Darren McGrady’s new book, The Royal Chef At Home: Easy Seasonal Entertaining. The Royal Chef, former chef to Queen Elizabeth II and Princess Diana, featured brand-new recipes reflecting modern flavour, hearty cooking and gourmet palates, but always with a touch of palace elegance. This stunning book made our team drool!

After Tara, our resident Publicity & Creative Projects Manager, spent weeks setting up interviews with various media outlets, arranging schedules and menus with the food stylist, and crafting interview questions in collaboration with McGrady, The Royal Chef’s two-day media tour was a huge success! The great bonus was Prince Harry and Meghan Markle announcing their engagement on Monday morning as we kicked off our tour!

It was fun to watch this book climb the Amazon.ca ranking landing at #170 in all books!

Here is where The Royal Chef At Home was featured:

News Talk 1010 – Pre-recorded interview for radio.

CITY News – Pre-recorded interview for Toronto television. Watch the segment.

Royal Chef - The Social

Breakfast Television – Live interview on Toronto television. Watch the segment.

The Social – Live interview on national television. Watch the segment.

Hello! Canada – In-person interview for magazine. Read the article.

Your Morning – Live interview on national television. Watch the segment.

HuffPost Canada – Interview for online news source. View the first clip. View the second clip.  View the third clip.

Royal Chef - BTToronto

Marilyn Dennis Show – Pre-recorded interview for national television. View the segment.

Toronto Sun – Interview for print publication. Read the article.

The Royal Chef at Home: Easy Seasonal Entertaining also had some fun Nuts About Books reviews…

Geeky Girl Reviews – The Royal Chef at Home by Darren McGrady #Cookbook #Review

“…I usually find cookbooks a little daunting…but I am happy to tell you that most of the recipes are ones I know I can make and I do have a few I can’t wait to tryThis book is done with a relaxing combination of talking and cookingI like that most of the recipes are things most people who are not chefs can make the recipes at home and that the recipes are easy to understand…I give this 5 out of 5.”

City Girl Moves to the Country – Book Review: The Royal Chef at Home, Easy Seasonal Entertainment

“Entertaining can be a simple, yet elegant affair, and we don’t have to be a royal chef to do it either! Chef McGrady will teach you how to present gorgeous dishes, with a British flair. This book is easy to use, the index is divided into seasonal dishes and fun ideas, very cleverly laid out!…I really enjoyed that this is not your everyday cookbook, it is so much more…So if you are looking for that perfect gift this holiday season, the one for the person who has it all, this cookbook will most certainly be a treat. Get ready to salivate all over the glossy yumminess of this cookbook!

Christian Fiction Addiction – Make Marvelous Meals with “The Royal Chef at Home”

“I think this may be the first time that I’ve cracked open the cover of a book of recipes and found myself torn between examining the delicious looking meals and reading through the vignettes from the chef’s life that accompany each chapter! It is clear that a lot of thought and care has been put into this project, and readers will be blessed as they are guided towards using food to create lasting memories for family and friends…I award this book 4.5 out of 5 stars.”

Cozy Writer’s Den – The Royal Chef at Home

“The things I loved about this book…. First, it boasts many delicious looking photos…Second, the recipes were approachable…In fact, the majority of the recipes I could try without having to go and search out some strange and unknown spice or veggie…Third, “The Royal Chef” has a very simple and clean design…Fourth, and lastly, it is ridiculously mouth watering. I can’t wait to start cooking out of it…this cookbook would make a lovely gift to any cook in your home, whether they are just starting out on their culinary adventures or are seasoned veterans.”

Read our media release about The Royal Chef and his new cookbook here.

Purchase the cookbook for yourself (or a lucky friend!) through Amazon (Canada) or through The Royal Chef’s website (USA).

December 15th, 2017|Tags: , , , |Comments Off on Delicious Publicity – The Royal Chef Visits Toronto!