Canadian Children’s Ministries Shine Light On The Star


WATERLOO— November 10th, 2017— Children’s ministries across the nation are getting excited for Christmas early this year, as they anticipate the November 17th release of Affirm Films and Sony Pictures Animation’s new movie, THE STAR. THE STAR, an animated film that explores the nativity scene from a new perspective, is directed and produced by an award-winning creative team, and brought to life by a star-studded vocal cast.

In anticipation of THE STAR Canadian launch on November 17th, Graf-Martin Communications recruited six impactful organizations from across Canada come alongside the film as ministry partners. Confirmed partners include:

These ministry partners attended VIP pre-screenings across Canada in early November and are promoting the film prior to opening weekend. Good sales for a film opening weekend are critical for a film to stay in Canadian theatres for the forthcoming weeks. Attendees had nothing but praise for the film, offering feedback such as: “The creativity, the characters, humour, excellent animation, all of it was a fantastic movie that I can fully support and encourage families to attend”, and “Such a well-done movie; it’s funny, it’s serious and the story of course the best Story ever – the Birth of Jesus.”  Although exact theatres will not be announced until the Tuesday prior to release, THE STAR will be releasing widely in Canadian theatres on November 17th, 2017.

In THE STAR, a small but brave donkey named Bo yearns for a life beyond his daily grind at the village mill. One day he finds the courage to break free, and finally goes on the adventure of his dreams. On his journey, he teams up with Ruth, a loveable sheep who has lost her flock, and Dave, a dove with lofty aspirations. Along with three wisecracking camels and some eccentric stable animals, Bo and his new friends follow the star and become unlikely heroes in the greatest story ever told – the first Christmas.


Sony Pictures AnimationSony Pictures Animation produces a variety of animated and family entertainment for audiences around the world. The studio is following its worldwide comedy hits—the record-breaking monster comedies Hotel Transylvania and Hotel Transylvania 2, the hybrid live action/animated blockbusters The Smurfs and The Smurfs 2, and the mouth-watering Cloudy with a Chance of Meatballs movies—with the fully animated reboot Smurfs: The Lost Village available on digital and Blu-ray now; a surprising and comic take at the secret world inside our phones with The Emoji Movie in theaters now and on Digital HD, Blu-ray, DVD, and 4K Ultra HD in October 2017; the inspirational The Star in November 2017; Hotel Transylvania 3 in July 2018; and an animated Spider-Man feature from the minds of directors Chris Miller and Phil Lord in December 2018. The studio, in conjunction with Aardman Animations, has produced two critically acclaimed feature films:  the CG-animated family comedy Arthur Christmas; and the Academy Award® nominated stop-frame animated high-seas adventure, The Pirates! Band of Misfits. In 2007, Surf’s Up also received an Academy Award® nomination for Best Animated Feature Film; a sequel entitled Surf’s Up 2: WaveMania is now available on digital and DVD.  The division, whose first feature film Open Season led to a very successful movie franchise including the brand new Open Season: Scared Silly now available on digital, DVD and Blu-ray, was founded in 2002. Sony Pictures Animation is a division of the Sony Pictures Motion Pictures Group.

Sony Pictures EntertainmentSony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies.

Affirm FilmsAFFIRM Films produces, acquires and markets films that inspire, uplift and entertain audiences around the world. Since releasing its first theatrical film – The Kendrick Brothers drama, FACING THE GIANTS in 2007, AFFIRM Films has released numerous quality faith-based films including SOUL SURFER; WHEN THE GAME STANDS TALL; WAR ROOM, which hit #1 on the domestic box office chart; RISEN, and was the faith-based marketing partner with Columbia Pictures and TriStar Pictures for their films, MIRACLES FROM HEAVEN and the #2 faith-based film of all time, HEAVEN IS FOR REAL. Most recently released is ALL SAINTS, based on the inspiring true story of salesman-turned-pastor, Michael Spurlock (John Corbett). AFFIRM Films is a division of Sony Pictures Worldwide Acquisitions (SPWA), a Sony Pictures Entertainment (SPE) company.



Media Contact: Tara Hoyte; tara@grafmartin.com or 519-342-3703 x 105

View the trailer and watch for exact theatres to be announced.

Download the high resolution movie poster.

November 10th, 2017|Tags: , , , |Comments Off on Canadian Children’s Ministries Shine Light On The Star