Graf-Martin Communications Inc. is excited to be working with Hillsong and Pure Flix to help bring Hillsong: Let Hope Rise to Canada for a one-day showing on Monday October 3, 2016 in 48 locations! It is such a pleasure to see this film distributed and brought to our market. Our team has been receiving a great deal of interest in this film from various groups, so to be a part of the movement and bringing their voice to Canada is truly exciting.
About The Film
They started as a group of friends, teenagers who met at their church’s youth group who liked music a lot and liked playing it more. A couple had big dreams of stardom. Today, the ragtag collection of musicians-learning-as-they-went is known and adored worldwide as Hillsong UNITED, from Sydney, Australia’s Hillsong Church. It is not an exaggeration to say they are the most influential band in the world: More than 20 million albums sold. Songs translated into 100 languages. Playing to crowds of as many as 100,000. More than 50 million people singing their songs every Sunday. Some of their biggest fans are some of the world’s biggest celebrities (Justin Bieber and NBA MVP Kevin Durant among them).
They are also the features in HILLSONG-LET HOPE RISE, a full-length feature film that traces their journey all the way back to those humble early days. In doing so, it creates an entirely new genre of film: the theatrical worship experience, leading audiences to spontaneously sing along from their seats with the band on the screen as they praise God together.
What We Are Doing
Our plan for the release include our uniquely targeted, faith-market, integrated promotional & publicity outreach strategy, creation, and implementation of the planned release of the film, Hillsong: Let Hope Rise. Our team collaborated with Pure Flix Entertainment, their USA faith-marketing agency, and their Canadian film distributor to create engaging, effective messaging and strategies to provide strategic, strong engagement for our key market areas.
- Media & key influencer digital screenings
- Film release coverage via faith-based news outlets (print, online, radio, TV)
- Strategic online publicity faith-based bloggers and increased web traffic to key sites.
- Strategic outreach to key ministries & promotion through our network of churches
- Social media outreach and engagement
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