Publicity & Marketing Services

“When taking on a new project, our first order of business is to understand our client and their customer and then create an integrated communications and marketing plan to most effectively incorporate internet and social media marketing, traditional publicity and public relations, strategic promotional opportunities and key consumer engagement. Each campaign is unique, and we only partner with projects we believe in.”

1. Small Business Consulting and Marketing
2. Publicity, Media, and Influencer Networking
3. Marketing Strategy & Execution
4. Internet, Social Media Marketing, and Networking
5. Publishing Consulting
6. Speaker Services

Small Business Consulting and Marketing Services
• Guide and coordinate business branding and strategy
• Create marketing plans
• Identify core consumer markets
• Identify unique selling propositions
• Update/create print marketing and sales support materials
• Create referral kits
• Consult and coordinate SEO / online branding strategy
• Guide and coordinate advertising strategy
• Create ad copy
• Create press kits
• Guide and coordinate publicity
• Provide media coaching
• Equip and identify seminar / tradeshow opportunities
• Identify and equip clients for networking opportunities
• Suggest opportunities for cross-promotion
• Analyze and monitor the competition and industry

Publicity, Media, and Influencer Networking
• Key market and national media campaigns
• Customized media tours
• Long-lead and short-lead campaigns
• Print campaigns
• Radio promotional tours
• Media tracking and reports
• Word-of-mouth, key-influencer referrals
• Press kit creation
• Press-release and marketing copy writing
• Special event planning and promotion
• Strategic promotional opportunities
• Key consumer and leader engagement
• Custom list-builds
• Galley/ARC/finished book distribution
• Extensive follow-up
• Identify key Canadian endorsers who can lead campaign efforts in their own networks
• Pitch opportunities & equip key Canadian endorsers to champion the campaign
• Organizing & executing media-coordinated single or multi-day national author tours

Marketing Strategy & Execution
• Marketing consultation (B2B and B2C)
• Marketing plan creation
• Advertising consultation
• Market analysis and research
• Sales consultation
• Business research
• Strategic branding and positioning
• Corporate identity planning
• Content and message development

Internet and Social Media Marketing
• Internet marketing consultation
• Website consultation
• Social media marketing, monitoring, and engagement
• Blogger outreach and engagement
• SEO (search engine optimization)
• Development of online locations & generation of online conversations
• Social media coaching

SOCIAL MEDIA PACKAGES
•Introductory – a starter package of how, why, what, where. An orientation, a strategy, and start in a few basic and most critical platforms (like a blog/web, twitter, and facebook).
•Intermediate – assuming some basics, perform analysis of needs, some coaching, moving toward a comprehensive program (optimize above plus add other key platforms/networks).
•Advanced – performing in all areas of engagement, sentiment analysis, networking, reach, lead generation, conversion, coaching, and tweaking as needed (very thorough analysis, follow-through, metrics, training, and work on behalf of the client).
>>Contact Graf-Martin Communications Inc for a free consultation and quote

Publishing Consulting
• Publishing consultation
• Book promotion planning and execution
• Creative process coordination
• Coordination of editorial processes
• Product packaging and pricing consultation and recommendations

Speaker Services
• Youth and young adult seminars
• Women’s retreats and event seminars

• testimonials
• current projects