Things Book Publicists Wish They Could Tell Authors
January 21, 2009 • No comments
I recently re-read an article on Phenix & Phenix’s blog that made me smile. Yes, these are things that publicists and PR professionals so often want to tell authors and clients, and Wendy Kays has compiled them for us. So, read away, and know that we want your project to succeed, because we really enjoy a job well done. We love working with our clients as a true team, diligently, strategically and creatively working toward the same goal.
A few tidbits:
1. First, gather local press contact information for your publicist.
2. Next, if you haven’t already done this, create alliances with other people who speak on your topic. (Editor’s note: I would add, create alliances with strategic people and organizations simply related to your topic)
3. Third, create events for your publicist to promote.
4. Fourth, try to do everything your publicist recommends.
5. Fifth and finally, put the onus for your success on yourself…not your publicist.
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