About Tim Underwood
As the Marketing, Media, PR, & Communications Manager at Graf-Martin Communications, Tim brings over seven years of experience in the book marketing, over 15 years of business management experience, as well as over 20 years of ministry leadership and staff roles.
Tim holds a BSc in biochemistry, an MBA in marketing and management, and an honours certificate in inbound marketing (social media) with over 14 years of marketing experience in many professional situations and different industries. He has had nine years of experience in the publishing industry presenting, promoting, & positioning publishers, best-selling authors, and their products to retailers and consumers.
He is passionate both about connecting resources to needs and about research, which have become threads through his personal life and career. He has a strong commitment to personal and professional development which has lead him to reading, studying, and formal education.
Most recently, Tim worked with RGM Marketing as Senior Brand Manager and Channel Marketing Manager, designing and developing communications and promotions strategies for top-level authors and publishing brands.
He has developed and implemented marketing campaigns for authors and publishing brands such as Max Lucado, John C Maxwell, Kevin Leman, Stormie Omartian, Ted Dekker, Stephen Lawhead, John Eldredge, Billy Graham, Charles R Swindoll, Beth Moore, Rick Warren, Gary Chapman, Sara Evans, Robin McGraw, Denise Jackson, Barry Sears, Marcus Buckingham, Jeff Foxworthy, Stephen Covey, Donald Trump, Hugs books, and many others. This has involved being a product expert, pricing specialist, pricing negotiation, and account manager of the brands. He also managed a creative (print and web) media team and designed and implemented promotions specific for various retail sales channels, customer groupings, and consumers.
He always has dozens of books on the go at one time, has also been an avid reader and frequent buyer at bookstores. Born and raised in BC, lived many years on the prairies, traveled extensively, Tim has called Waterloo, Ontario home since 1992. He enjoys cooking and loves a great cup of coffee. In addition to reading, his hobbies include research, IT, and collecting & listening to music.
He has a keen interest and ability in competitive analysis, research, marketing research, e-marketing, social media marketing, and emerging technology. He keeps updated on new trends and technologies in web 2.0, web 3.0, RSS, search engine optimization, website development, and social media/micro-media monitoring. You can find Tim at Twitter, Facebook, GooglePlus and Linked-In