Do You Believe Your Own Press?
January 23, 2009 • No comments
It has taken me a while to get this up, but I was pleased to have a WestJet employee email me in response to my questions about why and how WestJet staffers were empowered to respond to the ‘Christmas Weather Crisis of 2008’. Here is what the employee (not a company spokesperson, mind you) said:
Things Book Publicists Wish They Could Tell Authors
January 21, 2009 • No comments
I recently re-read an article on Phenix & Phenix’s blog that made me smile. Yes, these are things that publicists and PR professionals so often want to tell authors and clients, and Wendy Kays has compiled them for us. So, read away, and know that we want your project to succeed, because we really enjoy a job well done. We love working with our clients as a true team, diligently, strategically and creatively working toward the same goal.
How to Send Email
January 12, 2009 • No comments
Seth Godin’s blog frequently provides me with excellent information, and I loved this recent post on email communication.
Please, if you live and work in our new world, take these tips to heart. If you’re going to do your job, do it well.
Tell Your Team About Your Marketing!
January 10, 2009 • No comments
I’m an admitted caffeine addict. When Starbucks sends me an email about the latest additions to their beverage lineup, I pay attention. Those little email offers are like gold to me - giving me a new opportunity to try something different, and an excuse to get my husband out on a coffee date.
This week I received this offer: try one of their brand spankin’ new tea lattes for only $2.
Don’t Mess With Christmas Travel!
January 06, 2009 • No comments
After our great pre-flight customer service experience with WestJet, I wondered if our airport and in-flight experience would be consistent. Little did we know, a massive Customer Service & PR opportunity was going on all around us.
The service itself was good. We arrived at the airport really early so that we would have a better chance at our bulkhead seats. The agent was very obliging and apologized that we hadn’t already been assigned those seats, explaining that the staff member who assigned the seats mustn’t have read the notes on file. After grabbing a less than mediocre Toronto airport breakfast (seriously, is this something that someone couldn’t fix?), we headed to our gate.