The Shack Film Based On Best-Selling Book Will Be In Theatres Across Canada March 3

The Shack Film based on the best-selling book will be in theatres across Canada March 3, 2017
WATERLOO, ON – February 2, 2017 – From the producers of Life of Pi and The Blindside and based on one of the top 100 best-selling books of all time with over 22 million in print worldwide, The Shack takes us on a father’s life-transforming journey that will show him the ultimate truth about love, loss and forgiveness. With Canadian distribution through Entertainment One, the highly-anticipated film will release broadly across the country on March 3rd, 2017, with special premiere nights on March 2nd in select cities.
After suffering a family tragedy, Mack Phillips [Sam Worthington] spirals into a deep depression, “the great sadness,” that isolates him from his family and his closest friend Willie [Tim McGraw] and causes him to question his innermost fundamental beliefs. Facing a crisis of faith, he receives a mysterious letter urging him to an abandoned shack deep in the Oregon wilderness.
Despite his doubts, Mack journeys to the shack and encounters an enigmatic trio of strangers led by a woman named Papa [Octavia Spencer]. Through this meeting, Mack finds important truths that will transform his understanding of his tragedy and change his life forever.
The Shack is a modern-day parable that brings to life deep spiritual truth and provides the path for healing through impossible tragedy. For all those who have wondered where God is in their pain, for those who have questioned if God is there at all, The Shack presents an unforgettable encounter with a divine love that promises to never leave us.
Find theatres, premiere locations and view The Shack trailer at:
Click for the Canadian poster and flyer or find other valuable materials at

Canadian Media Contact:
Tara Hoyte
Graf-Martin […]

Steven Curtis Chapman Set To Release Memoir, Between Heaven and the Real World, On March 7

For The First Time In His Highly Successful Career Spanning 30 Years, This Music Luminary Shares Intimate Details of His Personal Journey, His Family Life, And Stories Behind His Most Beloved Songs
WATERLOO – February 1, 2017 – In a music career that spans an astounding 30 years, Steven Curtis Chapman is the most awarded artist in Christian music history. He has received five GRAMMYs®, 58 Gospel Music Association Dove Awards, an American Music Award, 48 No. 1 singles, and has more than eleven million albums sold and eight RIAA-certified gold or platinum albums to his credit. Now, he has taken the step to share his life story with his memoir, Between Heaven and the Real World. The book, written with New York Times best-selling author Ken Abraham, is slated to hit shelves and all digital platforms on March 7, 2017 with Revell, a division of Baker Publishing Group.
For decades Steven Curtis Chapman’s music and message have brought hope and inspiration to millions of people around the world, and for the first time this music luminary is ready to share intimate details of his own personal journey. The aptly titled book will take the reader inside Chapman’s childhood in Paducah, KY and along his amazing journey that has carried him to far higher heights and more devastating depths than he ever could have imagined. He shares with startling honesty about the places on his journey where he has wrestled with the unfixable things, even his own insecurities, only to find much of the inspiration for his life and his music in those very places. He also reveals honest and vulnerable stories about his 32-year marriage to the love of his life, Mary Beth, and their […]

David Lewis – Baker Publishing Group

Since 2008, Baker Publishing Group has trusted Ellen and her team at Graf-Martin Communications with our Canadian marketing & publicity efforts. It has proven to be a great choice, year after year, as they’ve made our Canadian marketing & publicity work seamlessly, acting as part of our team, innovating regularly, making the most of every opportunity to get our titles in front of media, bloggers, influencers and church leaders, and even maximizing our US digital advertising opportunities. Their commitment to and understanding of publishing, our organization, our authors and our priorities make them an invaluable partner.

– David Lewis

Executive Vice President, Sales and Marketing

Baker Publishing Group

January 10th, 2017|Tags: |Comments Off on David Lewis – Baker Publishing Group

Amy Sonnenberg – Designed For You Nutrition

Many thanks to the fantastic team at Graf Martin Communications for their thoughtful advice, attention to detail and willingness to go the extra step, sometimes even mile, to make sure I was happy with my new website. They took the time to listen to my heart’s vision and fused with optimum function, readability and other techie terms I am still getting comfortable with!

– Amy Sonnenberg

Owner, Designed For You Nutrition

January 4th, 2017|Tags: , , |Comments Off on Amy Sonnenberg – Designed For You Nutrition

Attracting Customers and Re-learning Sales

We’re always learning around our office! Recently I took a hubspot course on inbound marketing. We learned about “drawing business in,” rather than going out and hunting for customers. It’s a key shift that affects all our clients. The aspect of inbound that most interested me was inbound sales: how inbound marketing affects the selling process.
How sales has changed
Over the last few decades, the sales process has changed entirely. Before the internet, salespeople were the guardians of information. To learn about a product, potential customers would have to go through the salesperson, and the seller would give general information to everyone. They had all the control during this process. It was all about the seller. We’ve moved to being all about the buyer.

Now that the internet is everyone’s best friend and first source of information, sellers can no longer hold onto all the information.  If they skew stats, the clients will know, and look for service elsewhere. Often buyers have made 60% of their purchasing decision before talking to anyone. Inbound sales informs us that it has become the job of the seller to craft a sales message directly responsive to the needs of the individual. The more information that hits the “reasons to buy,” the better. Every sales pitch becomes custom made, unique. Centering the information to the specific needs of someone helps build credibility and shows the purchaser that ultimately, it’s all about them.
Bringing in the right people
Inbound marketing helps with sales by attracting the right potential customers to connect with the right company or product. By providing compelling content that is related to matching potential clients’ needs with your products, website traffic (and sales!) will be generated by people who are looking for what you have to […]

November 18th, 2016|Tags: , , |Comments Off on Attracting Customers and Re-learning Sales

New Project Profile: Chances Are…

This fall we were invited to collaborate with Ravi Zacharias International Ministries Canada (RZIM) and Eaglecom Marketing on their bold Chances Are national initiative. Although media landscapes continue to change, radio still reaches up to 88 percent of Canadians aged twelve and up (27 million people) every week. We’re working with RZIM Canada to help launch this ambitious and wide-reaching 29-week national, multimedia initiative with compelling radio messaging and excellent online video with robust social media engagement designed to capture the attention of the thinker and skeptic with the credibility of Jesus.

About the Initiative

The Chances Are campaign is intended to challenge commonly-held misconceptions about the Christian worldview in order to help overcome intellectual barriers to faith in Jesus Christ, and ultimate freedom in life. Beginning on September 26, 2016, compelling weekly topics are being shared on radio, social media, and on RZIM speakers will tackle questions on justice, tolerance, suffering, happiness, success, love, depression, and sexuality. RZIM North American Director, Abdu Murray, says, “If a worldview is true, it should answer all of life’s fundamental and central questions coherently.”

With key topics being addressed, Chances Are has become a strong resource for those who believe and those who do not believe in the message of the Bible. Our team is excited about the impact this initiative will have on individuals across the country!

What we are doing

With such strong messaging and content to work with, we’ve been privileged to assist with a number of tasks, including marketing planning and strategy creation, PR and digital outreach. Our team continues to assist by providing digital advertising (Facebook, Instagram, Twitter, YouTube image ads), influencer engagement, church engagement, media relations (print, radio, TV for mainstream and Christian), website SEO, social media platform creation/following, and social media content creation.

About […]

November 15th, 2016|Tags: |Comments Off on New Project Profile: Chances Are…

Business Building 101: On Adding Value

Earlier this year, my father passed away. He was a big man, with a big personality, and one of my biggest fans. As a building contractor, he was as entrepreneurial as they come. From his experience, he taught me about what it takes to make it as a business owner (and what can totally tear you down). He also was a man of a LOT of words, and a lot of homespun wisdom. His words have stuck with me and honestly are a huge part of what has helped me continue on when work gets tough, and actually succeed.

In my early career, Dad often told me, “if you make your company money, you will always have a job.” It’s true, and this has helped keep me focused. This declaration of intentionality helped me understand that if I could identify how to best bring value, I’d be an invaluable part of any organization I served. At their core, Dad’s simple words tapped into my human desire to be a bit of an every-day hero. I wanted to understand what mattered to those I served in order to find how to add value to them so that we could all succeed.

As a business owner, I have translated his words to mean, “how am I bringing and building value today?” This question matters. Actually, it matters a great deal no matter where you are in your career. It’s a way to start a day with focus and purpose, instead of a never-ending to-do list. Sometimes it helps us understand what to cut out because the value just isn’t there. This question may show us that something just isn’t working the way it used to or that something […]

November 3rd, 2016|Tags: , , |Comments Off on Business Building 101: On Adding Value

Favourite Marketing Firm: The Record Reader Awards

THANK YOU for voting for us as your favourite marketing firm! 
Earlier this fall, we were nominated and shortlisted for a Record Reader Award recognizing us as a Favourite Marketing Firm. We were so grateful to make the shortlist, and dreamed about celebrating our 8 years as an agency by winning – and we did! Yesterday, our Platinum Award was announced. Wow! Who knew that we’d be here, especially when we were alongside some awesome agencies. With our friends and clients across North America voting for us, believing in us, and cheering us on, we’re glad to live up to our “Platinum” reputation!
Thanks again – our awesome clients and the people we serve from coast to coast are the reason we do what we do – and LOVE it!

October 28th, 2016|Tags: |Comments Off on Favourite Marketing Firm: The Record Reader Awards

Hacksaw Ridge to Release Across Canada on November 4th

The extraordinary true story of a great American war hero and conscientious objector who never fired a bullet but chose prayer as his choice of artillery
WATERLOO – October 24, 2016 – Elevation Pictures along with Graf-Martin Communications is pleased to announce the Canada-wide release of HACKSAW RIDGE. The highly-anticipated feature film directed by Mel Gibson chronicling the remarkable faith-filled story of Desmond Doss will be released in theatres across Canada on November 4th, 2016.
HACKSAW RIDGE is the incredible true story of Desmond Doss [Andrew Garfield] who, in Okinawa during the bloodiest battle of WWII, saved 75 men without firing or carrying a gun. He was the only American soldier in WWII to fight on the front lines without a weapon, as his steadfast faith convicted him that while the war was justified, killing was nevertheless wrong.  Doss held steadfast to scripture, “be strong and courageous, do not be afraid, for I (God) am with you wherever you go” choosing prayer as his only weapon.
As an army medic, Doss single-handedly evacuated the wounded from behind enemy lines, braved fire while tending to soldiers and was wounded by a grenade and hit by snipers. He was the first conscientious objector awarded the Congressional Medal of Honor.  Directed by Mel Gibson (acclaimed director of Braveheart and The Passion of the Christ) this film about a great American war hero who never fired a bullet will release in theatres across Canada on Nov. 4. It is not yet classified in Canada. (Rated R for war-violence in the USA.)
View the Hacksaw Ridge trailer at:

Electronic press kit and other materials can be found at:

View the Hacksaw Ridge Poster.

View “The Making of Hacksaw Ridge” featurette.

View two clips from the film.

For more resources […]

October 24th, 2016|Tags: |Comments Off on Hacksaw Ridge to Release Across Canada on November 4th

Wendy Wetzel – Revell

Tim and the Graf-Martin team made our recent social media advertising campaign easy to execute—and most importantly, we saw incredible engagement from precisely the audience we were targeting. Their results definitely exceeded my expectations.

– Wendy Wetzel

Marketing Manager, Revell

October 21st, 2016|Tags: , , |Comments Off on Wendy Wetzel – Revell