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Career Opportunity: Administrative Assistant

April 11th, 2017|

Job Title: Administrative Assistant Hours Per Week : Fulltime 32-40 hours / weekly; during office hours between 9:00 AM – 5:00 PM weekdays. Place of Work: 40 Church St. West, Elmira Reports to: President & Publicity Coordinator Job Duration: Starting May 1 2017 (permanent). Compensation: Commensurate with experience and within fair market rate. Expected Results: Reduction of administrative oversight duties of Management Team Smooth transition from outgoing Administrative / Marketing Assistant Reduction of publicity administration duties of Publicity Coordinator Submit cover letter and resume to: Submission deadline: noon, Friday April 21, 2017. Primary Responsibilities Job Description (includes, but not limited to): Provide administrative support to President & Management Team Provide administrative support to Bookkeeper, using Quickbooks to input and / or process Accounts Payable and Receivable and processing reports Invoice clients and track / follow up overdue accounts Order and receive office supplies and product from clients for marketing campaigns Manage printing project coordination and obtain print quotes Manage contact and information databases Take and distribute meeting minutes as needed Ensure project management documents (time-trackers, quotes comparisons, etc.) are created and maintained Assume responsibility for office details as assigned. (i.e. corporate correspondence, parcel pickups, meal coordination, travel arrangements, etc.) Provide primary or secondary research for campaign projects as needed Assist in arranging interviews with media outlets Assist in recording/cataloguing publicity activity Assist in the implementation and tracking of promotional strategies and media outreach Greet and host visitors (clients / vendors) in our office Other duties as assigned Skill Requirements The Administrative Assistant must: Have a heart to see faith and values-based organizations grow and succeed Be detail-oriented and organized with exceptional prioritization skills Be able to meet tight deadlines Be a strong communicator (verbal & [...]

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New Project Profile: Chances Are…

November 15th, 2016|Tags: |

This fall we were invited to collaborate with Ravi Zacharias International Ministries Canada (RZIM) and Eaglecom Marketing on their bold Chances Are national initiative. Although media landscapes continue to change, radio still reaches up to 88 percent of Canadians aged twelve and up (27 million people) every week. We're working with RZIM Canada to help launch this ambitious and wide-reaching 29-week national, multimedia initiative with compelling radio messaging and excellent online video with robust social media engagement designed to capture the attention of the thinker and skeptic with the credibility of Jesus. About the Initiative The Chances Are campaign is intended to challenge commonly-held misconceptions about the Christian worldview in order to help overcome intellectual barriers to faith in Jesus Christ, and ultimate freedom in life. Beginning on September 26, 2016, compelling weekly topics are being shared on radio, social media, and on RZIM speakers will tackle questions on justice, tolerance, suffering, happiness, success, love, depression, and sexuality. RZIM North American Director, Abdu Murray, says, “If a worldview is true, it should answer all of life’s fundamental and central questions coherently.” With key topics being addressed, Chances Are has become a strong resource for those who believe and those who do not believe in the message of the Bible. Our team is excited about the impact this initiative will have on individuals across the country! What we are doing With such strong messaging and content to work with, we've been privileged to assist with a number of tasks, including marketing planning and strategy creation, PR and digital outreach. Our team continues to assist by providing digital advertising (Facebook, Instagram, Twitter, YouTube image ads), influencer engagement, church engagement, media relations (print, radio, TV for mainstream and Christian), website SEO, social media platform creation/following, and [...]

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Business Building 101: On Adding Value

November 3rd, 2016|Tags: , , |

Earlier this year, my father passed away. He was a big man, with a big personality, and one of my biggest fans. As a building contractor, he was as entrepreneurial as they come. From his experience, he taught me about what it takes to make it as a business owner (and what can totally tear you down). He also was a man of a LOT of words, and a lot of homespun wisdom. His words have stuck with me and honestly are a huge part of what has helped me continue on when work gets tough, and actually succeed. In my early career, Dad often told me, “if you make your company money, you will always have a job.” It’s true, and this has helped keep me focused. This declaration of intentionality helped me understand that if I could identify how to best bring value, I’d be an invaluable part of any organization I served. At their core, Dad’s simple words tapped into my human desire to be a bit of an every-day hero. I wanted to understand what mattered to those I served in order to find how to add value to them so that we could all succeed. As a business owner, I have translated his words to mean, “how am I bringing and building value today?” This question matters. Actually, it matters a great deal no matter where you are in your career. It’s a way to start a day with focus and purpose, instead of a never-ending to-do list. Sometimes it helps us understand what to cut out because the value just isn’t there. This question may show us that something just isn’t working the way it used to or that [...]

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New Project Profile: Operation Christmas Child 2016

October 18th, 2016|Tags: |

Graf-Martin Communications Inc. is excited to collaborate with Eaglecom Marketing and Samaritan’s Purse Canada on the launch of Operation Christmas Child 2016 Campaign. This year, national collection week is November 14 – 20. We'll be packing our shoeboxes next week – we'd love you to join us! It is a huge honour to be part of a project that creates a long lasting impression on those who benefit from the shoe boxes. We've been hearing incredible stories from those who have seen miraculous answers to prayer and lives eternally impacted through the simple gift of a shoebox. About Operation Christmas Child Operation Christmas Child began in 1990 and was adopted by Samaritan’s Purse three years later. The purpose of the boxes is to bring children in desperate situations hope and joy. Inside are toys, school supplies, hygiene items and more. Along with the box, children are given a book, The Greatest Gift, as an introduction to God’s unconditional love for them. Operation Christmas Child collects gift-filled shoe boxes from several countries and distributes them to over 100 countries on six of the continents. Over 124 million shoe boxes have been packed, collected and distributed around the world. In 2015, there were 730,577 shoe boxes collected in Canada alone and more than 11 million worldwide. The Operation Christmas Child initiative has also given Samaritan’s Purse opportunities to provide communities with access to clean water, food, clothing, medical assistance and more. What we are doing: Over the next month, our team will be connecting with our top blog partners, our network of churches and leaders, and Christian media to roll out a Shoebox campaign that exceeds last year's 730,000 boxes collected nationwide. We're thrilled to be part [...]

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Gratitude and Hope in the Midst of Disaster Part 2

October 12th, 2016|Tags: |

When disaster hit Fort McMurray, a nation came together and supported the community. As we've connected with our friends at KAOS 91.1, serving Fort McMurray, it has been evident that even though it’s been almost six months, full recovery is far away and help is still very much needed. This fall Graf-Martin Communications is launching a new initiative called the Blessing Box. The Blessing Box is a literal box full of resources for the local church supplied by Baker Publishing Group. Stay tuned for how this will roll out nationwide! Throughout the summer, our team planned a national Blessing Box launch for this October, however, after Ellen connected with Rick Kirschner, GM at KAOS, and heard how deeply the wildfire impacted the station, our team really wanted to go above and beyond with the Blessing Box initiative while supporting KAOS staff and giving back to the community they serve. So, instead of spreading our resources out across the country, we decided to launch in Fort McMurray! And KAOS jumped in with both feet! Through October, the station is holding a "pastor appreciation" contest. Community members responded immediately, starting to nominate their pastor to win one of the five $350 boxes stuffed full of fantastic church resources that our team packed for Fort McMurray. (Thanks, Baker Publishing Group!) Graf-Martin Communications and KAOS trust and believe these boxes of excellent resources will be a symbol of hope and truly encourage pastors who have walked through so much these last months. Whole congregations throughout the city have been impacted by the fire, smoke and flooding from the fire-fighting. Rick noted that at his church alone, 43 families lost their homes. All church congregations have experienced devastating loss and pastors are facing [...]

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Gratitude and Hope in the Midst of Disaster Part 1

October 7th, 2016|Tags: |

When disaster strikes we often wonder where God is and how we’re going to get through it. After this summer’s devastating fire and recent flood in Fort McMurray, one would understand if this was the perspective of our partner radio station, KAOS 91.1. They experienced intense ash and soot affecting the equipment and were told the damage was not covered by insurance. The staff was affected both physically and psychologically resulting in major changes to the station. Currently, they are working with a limited and volunteer staff, waiting to hear from the insurance company and looking into getting new equipment. In an interview with Rick Kirschner, who left his full time job to become the station General Manager, a doubtful and wondering perspective was replaced by one of gratitude, encouragement, and faithfulness. The station’s vision is “Exploring hope through Music, Talk and Action” and it is this, encouragement of others and prayer that has helped KAOS get through these tragedies, Rick mentioned. These have helped KAOS support the community. Specifically, through their newest show, Impact, started just before the fire. Impact focuses on people who have been influential on recovery after the fire. Community members are interviewed and share their stories on air. Many listeners are being encouraged by hearing first hand from the people behind the stories. While the station continues to support the community, KAOS is receiving support from a never-before sponsor. Being a faith-based station, faith-based sponsors are common. But in light of recent events, the local United Way has sponsored them and is supporting KAOS to get a grant to aid with recovery. Despite these difficult days, KAOS is staying positive and focusing on God. They always emphasize their faith in [...]

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Pastor Bobby Schuller To Begin Cross-Canada Tour

August 30th, 2016|Tags: |

The Life Tour kicks off September 28th, 2016 WATERLOO, ON (August 30, 2016) – Bobby Schuller, lead pastor of Shepherd’s Grove church and the weekly televised Hour of Power with Bobby Schuller, will be bringing his message of God’s love and dignity to Canadians this fall with The Life Tour; a cross-Canada tour that kicks off in Hamilton, ON on September 28th. Other events will take place in Winnipeg, MB, Edmonton, AB, Abbotsford and Victoria, BC. Joining Bobby on the tour will be award-winning Canadian musicians Kevin Pauls, Alynthia, and Joel Parisien. Initial response has been strong from Canadians who know Pastor Bobby from Hour of Power with Bobby Schuller will be thrilled to experience a live and inspiring mix of music, interviews and messages similar to those featured weekly on the television broadcast. During each stop on the tour, Bobby will share his message of God’s love and dignity, as well as what it means to live as happy and whole students of Jesus. “I’m so grateful for the enthusiasm of our friends in Canada as we get ready to join them in this fall,” said Schuller. “Our neighbours to the north are important to our ministry and my family, and I am anticipating a personally meaningful tour as I meet them face to face!” The Abbotsford, BC event, scheduled for October 20th, is already sold out, due to overwhelming response. Music has been a mainstay of the Hour of Power ministry, and great care has been taken to ensure that the Canadian events will not disappoint. “Having grown up enjoying the ministry of Rev. Robert H. Schuller, I’m honoured and couldn’t be more thrilled to accompany Bobby on this tour”, said Pauls. “We’ve [...]

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Ten Thousand Villages Canada

June 20th, 2016|Tags: |

Client profile: Fair Trade Retailer, 37 stores across Canada Project: 2013 Fall and Christmas campaigns. Overview: Click the bullets below to see the details of the challenge, plan, outcome, and client comments. Drive sales of strategic products Help dispel myths surrounding fair trade Increase general awareness of the retailer as a source of high-quality, beautiful products that can seamlessly fit in any home In order to make this happen, they wanted to shine a light on October; Fair Trade month and spread the word about the amazing items included in their Christmas 2013 collection. Together we created two integrated marketing plans to catch the attention of people previously unfamiliar with the Ten Thousand Villages brand and existing fans. The plans included: We wanted the campaigns to place emphasis on the quality and desirability of Ten Thousand Villages products, while establishing the retailer as an expert voice in the Canadian Fair Trade industry. To help achieve this we created a new tagline Simply Beautiful. Simply Fair, which was used throughout both campaigns and continues to be used today. We scripted and created two new engaging videos targeting different audiences. The Living Room was designed to be a sales-oriented video demonstrating how beautiful fair trade products can ‘fit’ in viewers’ homes. The second video, The Idea That's Changing the World was designed to educate consumers on the history of Ten Thousand Villages and fair trade in Canada. Our publicity team created a strong media relations campaign which included radio, print and television outreach to educate Canadians about fair trade to coincide with Fair Trade month in October. We created customized media [...]

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New Project Profile: The Game Changers book

May 6th, 2016|

We’re so excited to be working with Save The Mothers to help with the design, layout, printing, and publishing of the paperback book and ebook! It has been a pleasure to see this book published and brought to market. About the Book The Game Changers is a passionate wake-up call to recognize and rectify a daily tragedy and a global injustice. Around the world some 300,000 women and girls die each year during childbirth—needlessly, and often agonizingly—from preventable causes. In developing countries, maternal mortality rates are hundreds of times higher than in the developed world. From on the ground in East Africa, obstetrician Dr. Jean Chamberlain Froese and journalist Patricia Paddey chronicle a new education initiative called Save the Mothers that is developing leaders—in the fields of politics, journalism, education, law, social services and education—and turning them into game changers. Captivating real life stories backed by impeccable research reveal why mothers and their babies are dying, and how Save the Mothers is equipping and motivating local leaders who, in turn, are empowering women and girls, challenging men to care, improving maternal health, and changing the social fabric in East Africa. The book also offers readers practical ways to make a difference. What We Did Discuss strategy of target audience and shape product accordingly Four-colour book concept design/layout, front, back & spine cover design, cover treatment and french flaps Registration of copyright and ISBN Print coordination and publishing Create a sales sheet for the book Assist in distribution coordination Counsel and advice in publishing, distribution, and sales options eBook ISBN Assignments/Registrations eBook File Preparation, format, index, meta, icons, hyperlinks, file formats eBook File Distribution on Kindle and Kobo Publicity for the book with media in Canada Social media advertising (on [...]

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Career Opportunity: Publicist

April 20th, 2016|Tags: |

Job Title:  Publicist Hours Per Week : 40 hours / weekly; during office hours between 9:00 AM – 5:00 PM weekdays. Place of Work: 40 Church St. West, Elmira Reports to: President Job Duration: Starting June 2016 (permanent). Compensation : Commensurate with experience. Overall Goal: To provide publicity strategy and implementation for Graf-Martin Communications clients and corporate PR needs. Submit cover letter and resume to: Primary Responsibilities Job Description (includes, but not limited to): PR Strategy Creation & Execution Planning Understand and contribute as needed to the creation of integrated marketing plans, specifically regarding publicity strategy Create timelines and milestones for projects and/or events (as applicable) for clients in consultation with the President and the Marketing Project Manager Specify, execute and coordinate tasks for publicity plan implementation Media release writing Campaign reporting of activities, results, and metrics Publicity Outreach Develop key media relationships in all areas of outreach – Christian, Mainstream – print, radio, TV, online editors Develop media outreach strategies Implement media outreach plans & interview planning and coordination Ensure maintenance and maximization of contact databases Event Planning and Coordination Planning and coordination of small events locally and in various locations across Canada Event hosting and radio promotions Consumer Outreach Connect with Canadian influencers (campaign dependent) and manage correspondence Assist in developing ministry partnerships Other duties as assigned. Skill Requirements: The successful candidate must: Have a heart to see our clients’ businesses, organizations and initiatives grow and succeed in accomplishing their mission & vision Be flexible, yet detail-oriented and organized with exceptional prioritization skills Be highly self-managing and able to meet multiple concurrent deadlines Possess the ability to work collaboratively as part of a team, as well as individually Have the desire to learn [...]

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